Brent Dykes published a Forbes article yesterday that I had the pleasure of contributing to. In this article Brent discusses why data and analytics takes on increased importance during challenging times like what we are experiencing right now.
He also breaks down what it means to effectively leverage data and analytics to overcome adversity and evolve your strategy.
While there are numerous steps businesses can take to set themselves up for future success, some strategic, data, and analytic opportunities stick out. Below is the full writeup I provided for the article.