Many thanks to the team at RV Pro for allowing me to share my 2021 retail forecasts with the RV community. A huge thanks to Brad Worrell too for giving me a call out in his editors’ note!
As Brad highlights, these detailed retail forecasts are an industry first. We are leveraging the immense power of data, data science, analytics, and storytelling to craft a first of its kind narrative for the industry.
In this article I walk readers through the drivers for our outlook, risk factors to the forecast, and break down forecasted performance by region, product type, and price tier.
I end the article with a list of key strategic questions dealers should be asking themselves in 2021.
Article Executive Summary
Strong consumer demand for RVs is predicted through 2021, with mid-single digit percent retail unit growth forecasted for a majority of markets. However, supply chain and labor risks remain significant.
Our goal is to help dealers and others in the RV industry understand their market and performance drivers better so they can plan more confidently and effectively, allowing them to run better, more successful businesses.
Be sure to sign up for the full octane RV retail forecast we have coming out mid January. Sign up at https://www.strategytitan.com/rv.html
This robust market insight and forecast package will dig into the factors driving performance across the country and will also offer recommendations for making 2021 your best sales year ever.
View the full January edition of RV Pro at https://nbm.uberflip.com/i/1320550-january-21/0?