The next wave of impactful analytics professionals that can use data to drive strategy and financial results is not going to come from the technical realm. It is going to come from the finance and accounting realm.
I think finance professionals are the hidden superpower in helping to bridge this gap. They already are in an amazing position as they are anchored squarely in the strategic and financial planning discussions.
I discussed this idea in detail with Mitchell Roshong, MBA, APTD of the IMA | Institute of Management Accountants.
This conversation is posted on their site at https://podcast.imanet.org/84 for you to listen to.
The overarching conversation focuses on how finance and accounting can help directly drive revenue and profitability using the power of data and analytics.
Three main sections I think you will find most interesting:
* Why is a data and analytics strategy so important for innovation today? 1:06
* How does all of this ultimately drive business strategy? 16:36
* How does this approach mitigate risk and set an org up for success? 19:53
This is an important and valuable conversation for not just finance and accounting professionals, but all business professionals.
Give it a listen and let me know your thoughts.