I recently had the opportunity to attend one of the most innovative events I have ever been to.
"Dometic in the Desert” brought together the media, social media influencers, select dealers and distributors as well as a few leading-edge suppliers, to share details about company initiatives and recent product launches. To say it was fun is an understatement.
Who Is Dometic?
For those that don’t know Dometic, they are a global company that makes just about anything that goes inside of an RV or Boat. Their product offering includes refrigerators, water heaters, stoves, toilets, fans, audio equipment, furniture, coolers, and much more. Their product lines are diverse and best in class.
In recent years Dometic has worked to move closer to its customers with a “human-centric” marketing program that includes the use of real-life RV’ers who act as “brand ambassadors” for the company. I think this is brilliant.
Listening to customers talk about how Dometic products made their lives better was powerful.
It was great listening to Jody Morse and Kyle Murphy share their experiences using the company’s products while roaming the country in their 140-square-foot Airstream trailer.
My favorite part was listening to members of “The Mastermind Council,” which is comprised of full-time RV’ers who are charged with brainstorming ideas for new and improved products.
Bringing Analytics To The RV Market
During the conference we had the chance to present about “Maximizing Business Growth With Analytics: Using analytics to drive revenue and EBITDA growth”
The core concept of our presentation was that many companies in the RV and boating space have been successful without analytics, but what got you here won’t get you there.
Our presentation in a few sentences: Those that start to formally embrace analytics as part of their strategic framework with have sustainable competitive and market insight advantages. Additionally, it is extremely likely their bottom lines will concurrently improve.
The core question every leadership team asks at the start of their analytics journey is “where & how do we start?” We walked the audience thru a framework to get their analytics team started, focusing on the most essential questions:
* Who do you hire first?
* How should the teams be structured?
* Who should they report to for maximum impact and influence?
* How do we instill a culture to help drive better decision making with data?
Finally, we discussed the difference between building the team in house from scratch vs running pilot projects with an outside analytics group. Both sides have pros and cons, but we frequently encourage small pilot programs to quickly show business value.
The Start Of Something Great
This was a great event that offered an outstanding exchange of information and ample networking opportunities. Event with it being an invite only event, the turnout was excellent. I am positive word will get out and next year attendance will skyrocket. World class events like this don’t stay a secret.
Thank you to Dometic for allowing Strategy Titan to be a part of this truly innovative event. We are looking forward to being there next year talking about analytics, market intelligence/insights, and our RV market forecast.
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